You’ve made the leap. You’ve decided that freelancing or consulting is your next chapter, and you’re ready to hang out your digital shingle. But then you sit down to write your first LinkedIn post or update your website, and suddenly you’re staring at a blank screen, paralysed by the question: how do I even begin […]
[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_3_font=”|700|||||||” header_3_font_size=”26px” global_colors_info=”{}”] Can you remember a time when you scrolled through social media and saw someone your age who’d already started a successful company, done a viral TED Talk, or published a bestselling novel? Do you recall a sinking […]
[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ header_3_font_size=”23px” header_3_font=”|700|||||||” quote_font_size=”24px” quote_font=”||||||||”] The article that follows was written as a 5-7 minute prepared Toastmasters speech. A necessary evil When you run your own business or work in certain types of jobs, having your photo taken can […]
One of the first things that many of my new clients have said to me, is that they don’t really understand what digital marketing is or how it works. They know that marketing is about finding clients for their business, but beyond that, they’re not really sure what it’s supposed to look like in the […]
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”-35px||||false|false” global_colors_info=”{}”] A match made in heaven WooCommerce goes with WordPress like gin goes with tonic. A match made in heaven, these two applications are free to use and easy to combine with a seemingly endless number of plugins […]
The question I get asked most often by people who are new to digital marketing, is whether their business or in fact any business, needs a website. The answer isn’t a simple yes or no, it’s more like a probably yes or probably no based on the answers to some other questions. Do you actually […]
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Oswald||||||||” header_2_font=”Oswald||||||||” header_2_text_color=”#333333″ header_3_font=”Oswald||||||||” header_3_text_color=”#333333″ header_4_font=”Oswald||||||||” header_4_text_color=”#333333″ global_colors_info=”{}”] Search Engine Optimisation: What it is and how it works Most of my clients are new to digital marketing. If you’re like them, search engine optimisation (SEO for short) can seem […]
Do you know which is an occupation and which is a legal concept? When I tell someone what I do for a living, I sometimes say that I’m a web designer and other times that I’m a copywriter. I can reasonably say either, because I do both and probably in equal measure. If I say […]
Success means different things to different people. For some of us, it means being able to contribute to the household budget while for others it’s about financial security or the freedom to work with people that we don’t want to throttle the life out of. Regardless of what it looks like to you, here are […]
Effective marketing has the capacity to take your business from obscurity to unimaginable heights. The Oxford dictionary describes marketing as “the action or business of promoting and selling products or services”. Shy, small business owners might describe marketing as the feeling of a feint whistling in the ears, the inability to speak or think coherently […]