About Uncomplicated Marketing Training
Who I am
I’m Sandy Taylor. I run Sandy Taylor Digital Marketing from the Perth Hills in Western Australia, where I specialise in WordPress website development and digital marketing for small businesses with complex needs.
I’ve been doing this work for more than a decade — and in that time I’ve worked with enough small business owners to know what they’re good at (running their business) and what consistently falls through the cracks (their marketing).
The pattern I kept seeing
The story is almost universal.
We build a great website. I explain how social media and email marketing will drive traffic to it and help it climb the search rankings faster. The business owner understands, they’re motivated, they fully intend to do something about it.
And then the demands of actually running a business take over — and the social media page goes quiet and the email list sits untouched.
For a long time I accepted this as simply the way things were. Business owners are busy. Marketing is hard to prioritise when there are customers to serve, staff to manage, and invoices to chase.
What I decided to do about it
Eventually I started thinking about it differently.
I couldn’t solve the problem for every client directly — I’m a website developer and marketing strategist, not a social media posting service. But I could create something that gave people the tools to solve it themselves. Either by learning enough to handle their own marketing simply and consistently, or by finding a trained, reliable person to hand it to.
The other side of the story
I’ve also been a freelancer since I became a mother. I know from personal experience how well freelancing can suit family life when it’s set up correctly — the flexibility, the autonomy, the ability to build something genuinely yours around school hours and family commitments.
I also know that most people who could thrive as freelancers simply don’t know where to start — or don’t realise that the skills and life experience they already have are more than enough to build a real business on.
What Uncomplicated Marketing Training is
Uncomplicated Marketing Training grew out of both of these realities.
The courses here are designed to:
- Give small business owners a clear, practical understanding of how marketing works and how to get the most out of working with someone who can help
- Give motivated women the straightforward, practical training they need to build a flexible freelance marketing business that genuinely fits around their lives
The training is deliberately uncomplicated. No jargon, no fluff, no theory for its own sake. Just practical, honest, experience-based content built around the real world of small local business in Australia.
My background
- 10+ years working with small businesses on websites and digital marketing
- Prior to that, finance manager for multi-million dollar business, then freelance bookkeeper
- Presented on social media marketing for Global Sisters, the City of Kalamunda, the Stirling Business Association, and others
- WordPress website developer specialising in complex, sophisticated projects
- Freelancer and business owner based in the Perth Hills, Western Australia for more than 20 years
A note on why I built these courses
I kept seeing the same problems and couldn’t find anyone solving them in a way that was genuinely accessible to the people who needed it most. So I built the courses I wished had existed when my clients needed them — and when I was starting out as a freelancer myself.
I hope you find exactly what you’re looking for here.